901 is a tequila company Justin Timberlake is involved in. To promote this Justin Timberlake threw not one but two free concerts! I invited a friend of mine to join, not knowing what to expect only hearing the 1st night at Southern Hospitality was fantastic. I like to think the second night at Irving Plaza was the best. Both Freesol and Timberlake where amazing, oh and the tequila was great too.